Understand the Process. Build Better. Launch with Clarity!
The beauty industry is full of promise but also full of noise. It’s time to cut through the confusion.
You have an idea. A vision for something better. A dream to launch your own cosmetic brand. But between complex regulations, formulation challenges, and endless marketing advice, where do you even begin?
Beyond Beauty: How to Build Your Own Cosmetic Brand brings clarity to the entire journey—from developing safe, effective products to designing packaging and positioning your brand in a crowded market. With a strong focus on purpose and quality, this book shows you how to establish a meaningful brand and create products that stand out and connect with real people. Inside, you’ll find practical advice that empowers you to move from idea to shelf with confidence. You will learn how to avoid common pitfalls, gain consumer trust, and bring your products to life—all while staying true to your vision.
Written by an industry expert with years of hands-on experience, this book gives you the tools to launch with purpose, clarity, and credibility while building a brand you’re proud of. It’s time to build smarter, not louder. Build what matters. Welcome to the Beyond Beauty way.
Dr. Dominika Andrys is a Cosmetic Chemist and Biotechnologist with over 15 years of experience in the beauty industry. Driven by a passion for creating safe, effective, and innovative cosmetic products, she has helped numerous brands bring high-quality, compliant formulations to market. Committed to sharing knowledge and empowering aspiring beauty entrepreneurs, Dr. Dominika now focuses on guiding the next generation of founders to confidently navigate the complexities of product development and brand building.
Table of Contents
http://www.beautybrandformula.com/wp-content/uploads/2025/07/Table-of-Contents.pdf
Stephanie Q. –
Dominika has created an absolute gem with Beyond Beauty. As someone building a brand in the beauty industry, I found this book to be both inspiring and immensely practical. It’s rare to come across a resource that manages to capture the big picture of the industry while also diving into the highly specific, often confusing areas—like regulatory requirements, technical terminology, and product development processes.
What I appreciate most is how clearly Dominika writes. The concepts are easy to follow, even when the subject matter is complex, and I never felt overwhelmed or lost. This is not just a one-time read—it’s a book I’ll keep coming back to as a trusted reference throughout my journey.
For anyone serious about creating a cosmetic brand, I couldn’t recommend this book more highly. A true 10/10.
Darren –
If you’re looking for a comprehensive and to the point, end-to-end resource, this book delivers exactly that. It zeroes in on what truly matters, cutting through the noise to highlight the essentials.
One of its greatest strengths is how it simplifies what can be a complex process – it breaks things down step by step, emphasizing the most critical elements at each stage.
With our background in sales and marketing, we found the product and manufacturing sections especially valuable. The insights provided have already saved us time, and we’re confident that as we continue to apply the strategies and tips shared, we’ll see even greater efficiency and resource savings.
Ian (verified owner) –
Working alongside Dr. Dominika Andrys to develop our skincare product has been a breath of fresh air and incredible journey of innovation, research, and outside-the-box thinking, driven by our unique vision. Dr. Dominika Andrys is relentless in her dedication and truly understood our company values and goals from our initial brief. Her book, Beyond Beauty, reflects that same passion and clarity—offering clear direction and practical steps that make launching a skincare business feel achievable. What stands out most is her engagement and commitment to her clients, taking the time to understand our goal: creating a product that not only breaks new ground in skincare but also advances sustainable manufacturing and supports the planet. This book has been an invaluable resource, guiding us through the complexities of the beauty industry while sharing principles that apply to any business venture (literally). I wish there were a book about life that offered the same level of wisdom, guidance, and insight.
Rebecca Parkes (verified owner) –
Dr Dominika Andrys has such a huge wealth of knowledge and I am lucky enough to have her expert help in creating my next skincare product. Her book is everything I could have dreamed of when I began my product development journey years ago, she really covers all bases in what can be an intimidating and confusing process! She offers practical advice in all areas from start to finish and I cannot recommend this book enough to anyone interested in or involved in the skincare industry!
Michael Gong –
It has been quite a long time since I came across such a master piece. Generally, as an English language major with a different mother tongue, the core disadvantage would be the lack of deep insight and resourceful knowledge regarding a specific industry. However, it is an amazingly good luck, a great honor, and an enormous fortune to know Dr. Dominika and her 《Beyond Beauty: How to Build Your Own Cosmetic Brand》. Though I haven’t finished reading yet, I am already impressed and will surely introduce the book to my friends who are in position of international sales or intending to have his or her own brand regarding cosmetics.
Robert Koerner –
Very comprehensive, soup-to-nuts guide for starting your own beauty brand. Dr. Andrys takes you on a logical and easy-to-understand journey from ideation to execution. The book is also a great refresher for any marketer or product developer looking to refine their expertise or close specific knowledge gaps. The additional online resources are also incredibly helpful. With over twenty years of experience in beauty, in marketing, product development, and commercialization, I got a lot out of the book and continue to refer back to it as a source of reference.
Verity –
As someone new to the beauty industry, Beyond Beauty was an incredibly valuable read. It goes beyond trends and explains the foundations — ingredients, regulation, sustainability, and what it truly takes to build a credible brand.
Clear, practical and insightful, it gave me confidence and direction in an industry that can otherwise feel overwhelming. A great starting point for anyone wanting to do it properly.
Anna (verified owner) –
Dominika has a wealth of knowledge in the cosmetic industry and she has beautifully captured all the areas that beauty brand founders need to consider, not just the technical aspects of formulation.
I am so glad to have this book by my side as I grow my own skincare brand.
Highly recommend this book to anyone thinking about starting a beauty brand, or anyone who already has!
Shane –
As someone who is naturally very creative and constantly full of ideas, one of the biggest challenges when starting a brand is turning those ideas into a clear and structured path forward. Beyond Beauty provides exactly that.
Dr. Dominika Andrys does an excellent job of breaking down the process of building a cosmetic brand into clear, practical steps. She guides the reader through each stage of development – from the initial idea and brand concept to formulation, packaging, the final product, and ultimately bringing it to market. Her ability to simplify complex aspects of the industry while maintaining depth makes this book both incredibly insightful and highly accessible for anyone entering the space.
What makes the book particularly valuable is its structured approach and the included workbook, which provides a practical way for readers to organise, refine, and develop their ideas. In hindsight, I genuinely wish I had read this book before beginning my own journey, as it would have saved me significant time, effort, and uncertainty.
For anyone considering starting their own brand, this book is an essential and highly recommended resource.
Sana haddad –
This book is truly exceptional, combining depth and precision in a way that captivates the reader. Her style of presenting information is inspiring, revealing details that are often overlooked. Each chapter offers clear and thorough insights, making you feel as if you are learning directly from a true expert. For me, this book has been an invaluable resource and a remarkable tool for understanding things from a fresh and refined perspective thank you dr dominika for this masterpiece we look forward for editions.